About Us
Brandkraft was founded by a seasoned Brand Designer in 2014. It has been our mission to transform & transcend brands to reach their goals, and to create a lasting impression on their target audiences.
Products are built in the factory, brands are created in the mind.
Walter Landor
Brand can shape our perception about a product or company, it has the power to shift people’s preference and create a loyal follower. Branding for mineral water is the perfect example of how a brand can differentiate this tasteless liquid from the competition, create a certain personality and image that lure customer and create a memorable experience for them.
Brandkraft Approach
We craft brands and designs that are interesting, stimulating, relevant and ultimately to choose for.
We believe in the holistic approach of brand creation, and powerful brands are built through good strategy, strong brand story and impressive visual identity.
Brandkraft’s team consists of experienced and talented creative people, who have worked for global branding agencies such as Landor and Interbrand.
Strategy
We always based each of our design on a solid strategy. A great design must captures the essence of “form follows function”.
We go through a lengthy process of ideation and visual explorations to get the best result and solution.
Creativity
Integrated Services
We have the resources and network to deliver different touch-points so we can ensure consistency across the brand.
Meet the team
Will Gan
Founder / Managing Director
Will is a highly seasoned brand consultant and graphic designer. After graduating from the Academy of Art University, San Francisco he began his professional career at Michael Osborne Design, where he honed his skills in packaging design. He then works for Landor Associates in San Francisco and Singapore. He has worked on numerous branding projects, from a start-up to a global scale such as, Procter & Gamble (P&G), Chevron, TacoBell, OCBC Bank, Bank Mega, and Hoka Hoka Bento. He also contributed in the success of numerous packaging re-defien such as, Coors Beers, XBOX, Del Monte, Vicks and Pantene.
Samuel
Design Director
Martin Samuel is a multidisciplinary designer whose work encompasses brand identity. product design. packaging, and advertising. His career journey started 20 years ago at advertising agencies and later at Makki Makki branding consultant before joining Brandkraft. His clients include small to big scale projects such as Banks, Automotive, FMCG, Tobacco, Pharmaceutical, also profit and non-profit organization with diverse national, regional and multi-national brands & corporate such as Djarum, Gramedia, BCA, HSBC, Citibank, KT&G, Astra International, Unilever, Jaguar & Land Rover, Unesco and ILO to name a few. Now he wants to be a superstar DJ (LOL).
Gamaliel
Design Lead
Gamaliel has a strong passion for comprehensive brand design and typography. He enjoys crafting compelling brands that look and feel equally exciting, strategic, and functional both online and offline. He received a bachelor of art in Visual Communication Design from Universitas Pelita Harapan. Since his childhood, he has gotten many achievements, such as Panacolor Coloring Creativity, Information and Communication Technology Competition of High Schools, Atma Jaya Scientific Work Competition, Imalekta (Electro-Technology). His personal and educational experiences lead him to believe that a great design will yield an effective communication to change human behaviour. He has worked for big, small, and new brands, such as Kamandalu Ubud, Mustika Ratu, Jakarta Aquarium, Asian Games, Paxel, Bank Mandiri, Bank Panin, OCBC NISP, DOKU, Sababay Winery, Caterpillar (Trakindo), ZTE, JET Monorel.
Ardiansyah
Senior Account Executive
Ardi is an senior account executive with a background as a brand strategist, he has extensive experience in handling corporate clients ranging from banking/fintech, telco, and lifestyle sectors. He believed that a relevant strategy is a foundation for a brand to grow.
Becky Tumewu
Brand Communication Facilitator/Coach
Becky Tumewu is a renowned TV Presenter, MC, Radio Announcer, Certified Professional Coach, and Public Speaker with over two decades of experience. With her expertise in communication, she has successfully conducted brand communication training for numerous companies across diverse industries, helping them achieve their goals. Empower your team to excel in communication and customer service in line with your brand's DNA.
Vonny
Graphic Designer
Vonny started her design career as a graphic designer for Ciputra Group in 2016. She then worked for a boutique agency where she was exposed to projects in different industries such as, property developer, home living, food & beverage, fashion & retail. She thinks design is a problem solver and a filent game changer for the industry. Great design solutions are out there and the real challenge is to flAd it. The opportunity to continue learning and explore the world of design is what makes her very excited.
Icha
Account Executive
Annisa started her career as an Account Executive at an activation agency for 3 years and handled several brands or corporate clients, such as Samsung Indonesia, Abbott Indonesia, Cussons, Lenovo Indonesia. With various experiences handling various clients, she has the strength in providing service and managing clients by strengthening communication and relationships well.
Annisa
HR
Annisa Novani is an experienced HD personnel who had been working in multi-national companies prior to Brandkraft. She is responsible for managing payroll, attendance, company legalities, and general affairs. She graduated from Industrial Management Department of Human Resource Management and enjoys cooking in her spare time.
Farros
Designer
Reyhan Farros is a gifted and hard-working visual designer. He earned a bachelor's degree at Trisakti University. During his college studies, he managed the student organization of the Faculty of Art and Design and received many awards through competitions and exhibitions. Over the course of his career, he has worked on a variety of projects ranging from branding needs for national identity, to businesses, Food and Beverage, retail, real estate and directing of various events.
Laurenzt
Designer
Graduated from Universitas Multimedia Nusantara majoring in visual communication design, Laurenzt is an inquisitive person who has passion in brand and design. He has worked on brand and design projects from small to big companies such as PT. Prima Solusi, Belkote, Pacific Energy, ESCO, Batter Bash and others.
Our Client
